Pursuing a job can be challenging and exciting at the same time. When and how to negotiate salary is a common concern for many candidates.
The popular book Women Lead notes that while 85% of women interviewed thought that women excelled at negotiation many were not comfortable negotiating for themselves especially for salary. Some of the reasons noted are, fear of asking for too much, fear of being denied, lack of confidence, low self-worth, the perception that salary negotiations are unfeminine or aggressive. Most women have had limited to no experience negotiating salary and terms.